The shortage of skilled workers in nursing is one of the biggest challenges facing the healthcare sector. To counteract this, the Helios Clinic Emil von Behring commissioned 26zehn to develop an innovative concept. The result: the first pop-up store specifically for nursing professions. This temporary space not only provided interested parties with information about career opportunities, but also invited them to experience the world of nursing professions in an interactive way. At the same time, Helios' image as a modern and attractive employer that takes innovative approaches to attracting and retaining nursing staff was strengthened. The goal was to create a new and appealing platform for recruiting nursing staff and to address potential applicants in an unusual way. Translated with DeepL.com (free version)

Idea, design, concept, consulting, interior design, strategic planning, and support

Applicants in the nursing sector. The concept was designed to appeal in particular to young people, career changers, and experienced nursing staff who are looking for new career prospects.